Kenwood: Triblade System

Triblade System

The Challenge

When Kenwood released their new Triblade System they needed a campaign to help launch it. We were engaged to develop a concept to articulate the essence and capabilities of this premium appliance to consumers who demand a superior level of performance – hence the strapline ‘Meets the highest of standards: Yours.’

We further emphasised the three blade technology visually by dividing the top down photography into three sectors, using each one to illustrate a different stage of food preparation and add appetite appeal.

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