We were approached to develop a website and visual identity for CoverMy Breakdown, a new service launched under the Cover My insurance umbrella. As part of the brief we were asked to refine and develop the existing visual identity to create consistency across all other Cover My services.
Graphically, we tightened and tidied things up to create a definitive look and feel. We also honed the typography, refined the colour palette and developed a tone of voice. From this point we were able to design and develop the CoverMy Breakdown website.