In this article we explore the notion of brand relevancy and how customer understanding is the first part of that journey. We discuss ‘enriched customer personas’ and how drawing on the psychologies and behavioural sciences can help us to understand the reasons why customers behave...
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We’re about developing new brands as well as nurturing established ones, with a passion for helping businesses and organisations to grow and evolve. Whatever your target, however ambitious, we’re here to help you win.