Kenwood Titanium: The power to inspire

Kenwood Titanium
The power to inspire

The new CHEF Titanium was set to re-affirm Kenwood as the leading brand for premium, multi-function kitchen machines. Extensive global research had identified clear segmentation between emerging and established markets and this needed to be factored into a new creative media campaign.

The Brief

We were briefed to create a campaign to both communicate and promote the launch of the CHEF Titanium; specifically focussing on innovative new product features such as the in-bowl light. Clear and consistent creative direction and tone of voice was paramount.

Our Solution

We developed the ‘Power to Inspire’ campaign which drew upon the Titanium’s superlative technical specifications and the creative cullinary potential they could unleash. This was brought to life across a range of marketing collateral including digital ads, print ads and advertorials and recipe videos, underpinned by a strong social media strategy. We also produced a clear and concise campaign bible to ensure implementation was consistent across global markets.

Well and Truly’s collaborative approach is like having an extended team. Laura has built up a solid understanding of our business objectives and offers strategically sound solutions that challenges conventional thinking. The proposition development they delivered for our mixer category was an invaluable contribution to a vital project. They are flexible, 100% reliable and a pleasure to work with.

Jane Perry | Global Marketing Director

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