We were briefed to create a campaign to both communicate and promote the launch of the CHEF Titanium; specifically focussing on innovative new product features such as the in-bowl light. Clear and consistent creative direction and tone of voice was paramount.
We developed the ‘Power to Inspire’ campaign which drew upon the Titanium’s superlative technical specifications and the creative cullinary potential they could unleash. This was brought to life across a range of marketing collateral including digital ads, print ads and advertorials and recipe videos, underpinned by a strong social media strategy. We also produced a clear and concise campaign bible to ensure implementation was consistent across global markets.