Selecting the right creative agency was critical to the success of the project.
“We didn’t make our decision lightly. We were looking for a partner who felt like they were part of our team. It was essential they could collaborate with us and the other agencies we’d brought on board to support the consumer launch. Well & Truly ticked every box,” said Jayne.
“Creatively they were excellent, but they also ensured the project ran smoothly. Laura would run the agency meetings, capture actions and make sure they were followed up. It really took the pressure off.”
To ensure the project delivered the desired results, Well & Truly undertook a brand awareness survey and consumer validation programme. The data would help set a benchmark that could be used to drive the direction of the project and critically measure the return on investment.