Herbert Smith Freehills

Herbert Smith Freehills
Building a showcase

Global legal firm Herbert Smith Freehills (HSF) were looking to re-affirm their position as a world leader within the infrastructure sector and sought a strategically minded, creative team that could help showcase their broad and impressive credentials. We were appointed to create a film and microsite to highlight key case studies and achievements over the past decade and to produce something that would set a precedent for other areas of the business.

The Background

Looking outside the world of professional services for inspiration, it was a Pharell Williams music video that fired up our creativity and imagination – thankfully the legal partners understood and shared our vision! However, not possessing a Hollywood budget, we needed to work with only stock video footage and photography. Undaunted we produced a slick, dynamic film to promote and to bring to life their core values and expertise and demonstrate their understanding of how to ‘deliver infrastructure for tomorrows world’.

“The film and microsite were presented at our recent global conference in Hong Kong. Teams across the film were very impressed and demands from all corners of the globe are coming in thick and fast with other teams and divisions wanting something similar for their business area. This is a true testament to the vision of the team at Well & Truly and their ability.”

Head of Marketing, UK, US, EMEA

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