Cambridge & Counties Bank

Cambridge & Counties
Driving success for new Classic Car Finance

The Background

We were appointed by Cambridge & Counties Bank (CC Bank) to develop creative concepts and subsequent brand development for their latest service offering – Classic Car Finance.

They needed a new and distinctive brand visual to position them as serious players within the world of classic car finance.

Our Approach

Our role was to support CC Bank in creating a look and feel which could sit alongside their master brand, but with an added element of fun and vibrancy to reflect the motoring industry that their team of professionals is so passionate about.

We had to ensure that the brand and deliverables really spoke to those in the know.

Our Strategy

Enthusiasts understand that classic cars are a unique investment, and CC Bank want to ensure that their lending process is as unique as each deal. It was our job to get this passion across to the consumer through the creative treatment of printed and digital collateral.

Car model numbers and light-hearted ‘inside joke’ style copy lines were used creatively to demonstrate CC Bank’s knowledge of the industry.


As well as the initial ‘Big Idea’ creative concepts, we showcased the new look and feel across a range of printed communication materials, a new website and a full scale advertising campaign to support their launch. We’re excited for the rest of the journey with their team!

“We are thrilled to be working with the Well & Truly team on developing the branding for our new classic car finance offering. Right from the beginning the team showed enthusiasm and great knowledge of the market and the industry itself. We were wowed by the creative ideas and routes and we can’t wait to see the assets come to life.”

Christian Cowie | Head of Marketing

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