We were delighted to be chosen to work with The Melton Mowbray Building Society on a brand refresh campaign earlier this year. They wanted to build on their traditional building society foundations, becoming more relevant and connecting with a younger audience. Our initial challenge was to articulate their brand and implement this in marketing communications.
Through a series of workshops we gained insights into what defined The Melton as an organisation. We used this to create a suitable campaign and creative style, adding a more vibrant personality and tone of voice in order to reach out to a wider, younger and more diverse target audience. We designed a comprehensive range of product brochures and in branch marketing collateral that the building society have adopted as their the defacto style.
“We engaged Well & Truly to help us define our brand purpose and develop a new relevant mission statement, vision and set of values, together with a new contemporary creative style for our marketing materials.
Well & Truly’s strategic and creative expertise enabled us to build on our existing brand strengths by helping us to better understand our points of difference and our customers. The team were great to work with and really got to grips with our organisation and challenged our way of thinking!”
Dan Atkinson | Head of Sales & Marketing
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