Coronavirus: Business as Usual?

Strategic marketing projects, re-brands, and re-writing your website content are often projects that whilst hugely necessary and important, generally need to run alongside your ‘business-as-usual’ work. Not many companies – especially SMEs – have the internal resource to dedicate people solely to this task. You can’t say to customers, “can we just take a break for two weeks while I focus on getting my new website up and running.”

But for some, in these unprecedented times that we face with the outbreak of Coronavirus, it could be just that opportunity. Some businesses on the ‘front line’ are already having to close their doors – restaurants, cafes, small independent shops. It won’t be long before more will follow suit. And if there aren’t as many customers, what are we all going to do? As business leaders and owners we need to make sure we’re in the best place to ‘hit the ground running’ once things are back to ‘normal’ (whatever that may be?) and give our businesses the best chances of weathering this storm.

That is exactly why now could be the perfect time to get that rebrand done, revisit your website content, take a detailed look at your product portfolio and perform that GAP analysis on your services. Ask yourself if you really have a well thought through and executable business plan and marketing strategy or whether you could use this time to become better and stronger in this area.

The creative industries are one of the most nimble and adaptive. They are already using the best and most agile new technologies as they become available. Remote working is a part of agency language and has been for some time. From video conferencing and creative presentations via zoom, to online customer focus groups, it’s something built into our DNA.  It’s part of our culture, making teamwork work in the remote digital world.

In fact we find productivity can often increase in some areas through remote working – especially around web development, where people often need a quiet environment and headspace without the distractions of the day-to-day office environment.

Meetings, workshops and discussions can still work effectively through video conferencing. In workshops, note making can still happen with the host making notes in the usual way – displayed on walls and sharing this via screen share boards. Adaptations are made to allow time for reflective thinking, and a one-day face to face workshop, would be run as a two half-day sessions when carried out in this way.

So, even though we may all be working from home at some time, and limiting our social interactions, we can still make significant progress on our brand and marketing projects to ensure we’re all ready for when things are back to normal. We’re in an industry where we have all the resources we need at our fingertips thanks to our laptops, mobile phones, VPN, online project management tools, the cloud, and free file transfer services. .

To find out more about how we can help initiate the project you have been putting off, get in touch with us or take a look at some of our recent work.

Laura Bent
[email protected]

After 16 years as a Senior Planner and Client Director at award-winning advertising agency Big Communications, Laura set up Well & Truly. Laura has a degree in Psychology and believes that solid brand strategy leads to better creative solutions.

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