Prime Fifty

Prime Fifty
Creating eye-catching packaging for shelves and screens
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The Challenge

Health supplements brand, Prime Fifty, were looking for a new packaging design partner, to create and design engaging yet simple packaging for a new line of health supplements, aimed at the over 50s. The packaging needed to be:

  • Consistent with the brand identity so they become a part of the existing product range
  • Clear and simple so the consumer can absorb the information easily and quickly
  • Eye catching to ensure they stand out on the shelves and on QVC

As we picked up the work from another agency, it was imperative that we quickly developed a deep understanding of the brand, and could interpret the brand guidelines to ensure consistency.

Our solution

Since working with the Prime Fifty team we have developed packaging, advertising and information leaflets for new products and ranges.

We’ve created elegant, sleek and eye-catching designs, using bold colours for each product. We simplified jargon for the everyday user and highlighted key information in creative ways so the reader could understand the benefits of the product quickly.

We’ve also worked closely with the client to further refine and develop the brand image to ensure it remains accessible while staying true to the scientific roots of the products.

We had to quickly understand the technical requirements of developing the packaging, drawing on our extensive packaging design experience. We introduced additional quality control to ensure there wouldn’t be any compromise to the final brand, looks and formats, structures and print mockups.

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The results

Several products within the range are now for sale in many high-street retailers, including Waitrose, Boots and Asda as well being sold on QVC.

“At Prime Fifty, we know that branding and high quality packaging design is key to building a trustworthy brand within the nutraceutical sector. 

We wanted to work with a design agency who were not only creative, but also genuinely engaged with the brand’s DNA, therefore becoming a real ‘partner’ of Prime Fifty with a long term relationship.

I have to say that this has worked beautifully and I continue to be impressed by the work of Well & Truly. The team have fully engaged with the brand, which is key, and now understands the brand mantra in every way.”

Max Gowland | Managing Director

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