Well&Truly | Eye Promise: Empowering independent opticians
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Eye Promise: Empowering independent opticians

The brief

Eye Promise is a ‘quality assurance’ initiative being developed by representatives of the Association of Independent Optometrists that is designed to guarantee a consistent, high level of service from participating independent high street optometrists. We were asked to develop a bold graphic identity for the scheme to work across a variety of B2B and consumer facing collateral.

Category
Advertising, Brand, Creative, Strategy