How relevant is your brand?
In this article we explore the notion of brand relevancy and how customer understanding is the first part of that journey. We discuss ‘enriched customer personas’ and how drawing on the psychologies and behavioural sciences can help us to understand the reasons why customers behave...
21 September, 2020
How to SUCCESSFULLY launch a product – and some pitfalls to avoid…
Globally, there are over 30,000 new products introduced every year, and 95 percent fail. So why is this? A lot of ideas are simply not stress tested enough for them to be a success – especially when the idea is something completely new. Before we...
27 August, 2020
‘Any customer can have a car painted any colour that he wants, so long as it is black’
With this quote in 1909, Henry T Ford fired the starting gun for consumerism. Over the next 100 or so years, it’s safe to say that consumers evolved from being a mass of one size fits all, to an incredibly complex niche of bespoke, well-informed...
15 July, 2020
A Guide to Virtual Events: Taking Things Further
PART 4: For many audiences, especially smaller, more informal groups, a basic Zoom or YouTube stream is fine. But what if you want to make your virtual events a slicker experience for your delegates and raise the production quality above that of your competitors?
30 April, 2020
A Guide to Virtual Events: YouTube Livestreams
PART 3: So you've decided that YouTube is the right platform for your virtual event as you don't need to see your delegates and you don't want to be restricted by the number of virtual attendees. This instalment looks at some hints and tips to get your first livestream up and running.
27 April, 2020
A Guide to Virtual Events: Zoom
PART 2: With its easy-to-use interface and support for lots of devices, Zoom is often the perfect solution for events where you need to see your attendees as well as them seeing you. We look at how to make the most of a Zoom-based virtual event with some hints and tips.
20 April, 2020
A Guide to Virtual Events: Choosing Your Platform
Part 1: In the current coronavirus crisis, we’re all adapting to the new reality of remote working and getting to know our way round video conferencing app. But can these tools be used as an alternative to physical events like seminars and presentations?
14 April, 2020
Coronavirus: Business as Usual?
Strategic marketing projects, re-brands, and re-writing your website content are often projects that whilst hugely necessary and important, generally need to run alongside your ‘business-as-usual’ work. Not many companies – especially SMEs – have the internal resource to dedicate people solely to this task. You...
09 April, 2020
How to ensure your brand name is fit for purpose
Your brand name is crucial to your entire business. It has to work for a multitude of purposes. It has to resonate with your audience and leave a lasting impression. This blog explores the things you must consider before choosing a brand name.
03 March, 2020
Launching a charity campaign
A few months ago, we were honoured to be appointed by the Leicester Hospitals Charity to launch their appeal for a new dedicated, state of the art hospital here in our city. The funds raised from this exciting project, Leicester Children’s Hospital Appeal, will help...
12 February, 2020