Having worked with Laura at a previous company, Well & Truly was Nexa’s one and only port of call.
“Laura has an uncanny ability to articulate what I’m thinking and convert it into imagery that captures my vision and a language that connects with the market. Critically, she does this while being sensitive to the milestones we want to achieve, the timeline within which we want to achieve it and the budget available,” said Brian.
The Well & Truly team immersed themselves within the growing sub-sector of financial services and got under the skin of the target market to understand the motivations, appetite and potential barriers Nexa would face connecting with them.
The team carried out competitor and market analysis alongside in-depth interviews with financial experts, potential funders and prospective customers. All insights were fed into creating a succinct and motivating brand architecture as well as a clear and defining vision and mission that would guide the future marketing strategy.