Nevill Holt Opera

Nevill Holt Opera
Reaching the creative high notes

Sitting high on a hill overlooking Leicestershire’s beautiful Welland Valley, you’ll find the stunning Nevill Holt Estate. Owned by Davis Ross and home to the Nevill Holt Opera. We have been working with Nevill Holt Opera since 2013, designing their opera brochure each year, as well as supporting them with the full marketing mix including advertising, social media, digital advertising, PR and design print to help raise awareness, support ticket sales and increase membership.

The Background

2017 saw a significant brand development for NHO. Following a series of workshops with the internal team, and board trustees we developed their Mission, Vision and Brand Architecture, before supporting with a visual re-brand which was launched in time to coincide with the opening of their brand new Stable Block Theatre.

Award winning and critically acclaimed, the new theatre opened for the 2018 summer festival and provides many more opportunities for NHO to entertain audiences throughout the year. We’re very excited to see what 2019 brings and are proud to continue to be a part of this special journey with them.

Our approach

The initial challenge was to fully integrate ourselves within this growing sub-sector of financial services and really get under the skin of the target market in order to understand the motivations, appetite and potential barriers to the brand.

We carried out competitor and market analysis alongside in-depth interviews with financial experts, potential funders and prospective customers, as well as holding a series of workshops with the internal team. All insights were fed into creating a succinct and motivating brand architecture as well as a clear and defining vision and mission that would guide the future marketing strategy.

We continue to provide ongoing creative and marketing support for NHO – acting as their outsourced marketing and design department. It provides endless opportunities for our design team to create stunning design, illustration and image treatments. We’re particularly enamoured with the lead marketing image we’ve design for the 2019 production of A Midsummer Nights Dream.