Globally, there are over 30,000 new products introduced every year, and 95 percent fail. So why is this? A lot of ideas are simply not stress tested enough for them to be a success – especially when the idea is something completely new. ...
Strategic marketing projects, re-brands, and re-writing your website content are often projects that whilst hugely necessary and important, generally need to run alongside your ‘business-as-usual’ work. Not many companies – especially SMEs – have the internal resource to dedicate people solely to this task. You...
Your brand name is crucial to your entire business. It has to work for a multitude of purposes. It has to resonate with your audience and leave a lasting impression. This blog explores the things you must consider before choosing a brand name. ...
You’re looking to expand but how will your brands relate to each other? Your brand architecture not only defines who you are but also helps consumers select the right product or service. Sub-brands generally help us achieve the following: Launch a new product or serviceWiden the...
There’s still lots of uncertainty about Brexit and what it will mean for UK business. What we do know is that it will affect British brands. There’s no doubt that legislation changes, new trade regulations, and the fluctuating pound will all have an impact. So...
These days, most of us, whether we realise it or not, are omnishoppers (shoppers who use technology to make a purchase). According to Mastercard, 80% of global consumers use tech in some way during the buying process. However whilst shoppers use technology to research and...
We’ve been in branding and marketing for many years and seen a lot of trends come and go. The most successful branding projects are ones that consider the future, and not just the here and now. So how can successful brands ensure their survival in the...