In this article we explore the notion of brand relevancy and how customer understanding is the first part of that journey. We discuss 'enriched customer personas' and how drawing on the psychologies and behavioural sciences can help us to understand the reasons why customers behave...
PART 4: For many audiences, especially smaller, more informal groups, a basic Zoom or YouTube stream is fine. But what if you want to make your virtual events a slicker experience for your delegates and raise the production quality above that of your competitors?...
PART 3: So you've decided that YouTube is the right platform for your virtual event as you don't need to see your delegates and you don't want to be restricted by the number of virtual attendees. This instalment looks at some hints and tips to...
PART 2: With its easy-to-use interface and support for lots of devices, Zoom is often the perfect solution for events where you need to see your attendees as well as them seeing you. We look at how to make the most of a Zoom-based virtual...
Part 1: In the current coronavirus crisis, we’re all adapting to the new reality of remote working and getting to know our way round video conferencing app. But can these tools be used as an alternative to physical events like seminars and presentations?...