That’s what gets us out of bed every morning. And what keeps us here late.
We’re about developing new brands as well as nurturing established ones, with a passion for helping businesses and organisations to grow and evolve. Whatever your target, however ambitious, we’re here to help you win.
Our strategy-first approach is about understanding what will generate real response. That’s why we never start with creative until we have the strategy nailed. And, in our experience solid thinking, based on proper insights, makes for brands and campaigns that have the greatest chance of connecting with your audience.
In this article we explore the notion of brand relevancy and how customer understanding is the first part of that journey. We discuss ‘enriched customer personas’ and how drawing on the psychologies and behavioural sciences can help us to understand the reasons why customers behave...
Globally, there are over 30,000 new products introduced every year, and 95 percent fail. So why is this? A lot of ideas are simply not stress tested enough for them to be a success – especially when the idea is something completely new. Before we...
With this quote in 1909, Henry T Ford fired the starting gun for consumerism. Over the next 100 or so years, it’s safe to say that consumers evolved from being a mass of one size fits all, to an incredibly complex niche of bespoke, well-informed...
PART 4: For many audiences, especially smaller, more informal groups, a basic Zoom or YouTube stream is fine. But what if you want to make your virtual events a slicker experience for your delegates and raise the production quality above that of your competitors?
PART 3: So you've decided that YouTube is the right platform for your virtual event as you don't need to see your delegates and you don't want to be restricted by the number of virtual attendees. This instalment looks at some hints and tips to get your first livestream up and running.
PART 2: With its easy-to-use interface and support for lots of devices, Zoom is often the perfect solution for events where you need to see your attendees as well as them seeing you. We look at how to make the most of a Zoom-based virtual event with some hints and tips.
Part 1: In the current coronavirus crisis, we’re all adapting to the new reality of remote working and getting to know our way round video conferencing app. But can these tools be used as an alternative to physical events like seminars and presentations?
Strategic marketing projects, re-brands, and re-writing your website content are often projects that whilst hugely necessary and important, generally need to run alongside your ‘business-as-usual’ work. Not many companies – especially SMEs – have the internal resource to dedicate people solely to this task. You...
Your brand name is crucial to your entire business. It has to work for a multitude of purposes. It has to resonate with your audience and leave a lasting impression. This blog explores the things you must consider before choosing a brand name.
A few months ago, we were honoured to be appointed by the Leicester Hospitals Charity to launch their appeal for a new dedicated, state of the art hospital here in our city. The funds raised from this exciting project, Leicester Children’s Hospital Appeal, will help...
You’re looking to expand but how will your brands relate to each other? Your brand architecture not only defines who you are but also helps consumers select the right product or service. Sub-brands generally help us achieve the following: Launch a new product or service...
These days, most of us, whether we realise it or not, are omnishoppers (shoppers who use technology to make a purchase). According to Mastercard, 80% of global consumers use tech in some way during the buying process. However whilst shoppers use technology to research and...
There’s still lots of uncertainty about Brexit and what it will mean for UK business. What we do know is that it will affect British brands. There’s no doubt that legislation changes, new trade regulations, and the fluctuating pound will all have an impact. So...
We’ve been in branding and marketing for many years and seen a lot of trends come and go. The most successful branding projects are ones that consider the future, and not just the here and now. So how can successful brands ensure their survival in...
“Well and Truly’s collaborative approach is like having an extended team. They built up a solid understanding of our business objectives and offer strategically sound solutions that challenges conventional thinking.”
Jane Perry | Global Marketing Director
