We were delighted to be chosen to work with The Melton Mowbray Building Society on a brand refresh campaign earlier this year. They wanted to build on their traditional building society foundations, becoming more relevant and connecting with a younger audience. Our initial challenge was to articulate their brand and implement this in marketing communications.
Through a series of workshops we gained insights into what defined The Melton as an organisation. We used this to create a suitable campaign and creative style, adding a more vibrant personality and tone of voice in order to reach out to a wider, younger and more diverse target audience. We designed a comprehensive range of product brochures and in branch marketing collateral that the building society have adopted as their the defacto style.