Kenwood kMix Express Yourself

The Brief

The Kenwood kMix range includes 11 different products in 4 different colours but, following a brand refresh, the ‘spicy red’ colour was to be used as brand ‘hero’ in a new marketing campaign. We were briefed to develop impactful creative that could be used to promote the full range across global markets, as well as having the flexibility to work across a variety of platforms.

What we did

We developed a bold, sophisticated visual style, which allowed the ‘spicy red’ colour accents to pop off the page. For the photography, a food stylist created a suite of dishes presented on deep black backgrounds, rather than conventional pans or plates, which allowed for results that were more expressive.

Advertising, CGI, Creative