Posted at 15:33h
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Shakespeare was right to ask the question, “What’s in a name?”
While he may not have been referring to the commercial sphere, we know that asking this question in relation to brands and products is crucial for drumming up potential business.
As the first point of contact with your target audience, it should make a lasting impression. The right name can accelerate you forward whilst the wrong name will leave you forgotten, misunderstood, or even disliked. First impressions are everything, and the naming of a brand or product is a huge, crucial decision no matter...