Well&Truly | Cambridge & Counties Bank Driving success for new Classic Car Finance
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Cambridge & Counties Bank
Driving success for new
Classic Car Finance

_the challenge

 

We were appointed by Cambridge & Counties Bank (CC Bank) to develop creative concepts and subsequent brand development for their latest service offering – Classic Car Finance.

 

They needed a new and distinctive brand visual to position them as serious players within the world of classic car finance.

_our approach

 

Our role was to support CC Bank in creating a look and feel which could sit alongside their master brand, but with an added element of fun and vibrancy to reflect the motoring industry that their team of professionals is so passionate about.

 

We had to ensure that the brand and deliverables really spoke to those in the know.

CCB advert mock-up

_our strategy

 

Enthusiasts understand that classic cars are a unique investment, and CC Bank want to ensure that their lending process is as unique as each deal. It was our job to get this passion across to the consumer through the creative treatment of printed and digital collateral.

 

Car model numbers and light-hearted ‘inside joke’ style copy lines were used creatively to demonstrate CC Bank’s knowledge of the industry.

_deliverables

 

As well as the initial ‘Big Idea’ creative concepts, we showcased the new look and feel across a range of printed communication materials, a new website and a full scale advertising campaign to support their launch. We’re excited for the rest of the journey with their team!

We are thrilled to be working with the Well & Truly team on developing the branding for our new classic car finance offering. Right from the beginning the team showed enthusiasm and great knowledge of the market and the industry itself. We were wowed by the creative ideas and routes and we can’t wait to see the assets come to life.

Christian Cowie

Head of Marketing